So is knowledge of various, and often changing government regulations regarding the financing, construction, and architectural design of green homes. A green home professional should be well-versed in different types of environmental science, and know what critical aspects of a home should have priority for 'greening.' It is necessary to make the homes affordable within the target demographic and genuinely environmentally efficient. A background in the government's specific stipulations as to what constitutes a green product regarding home improvements is important, as well as the technical aspects of energy efficient windows, landscaping, heating and cooling systems, and so forth that may be added to a new, existing, or rebuilt home.

Some real estate background...

Knowledge of Internet marketing and other new venues to reach a wide demographic, since the likely consumers may not be in the immediate area, and may use technologically advanced ways of looking for niche homes would be helpful as well. The individual must be psychologically astute in using advertising to be able to overcome consumer reservations about buying a home during environmentally uncertain times.
Finally, a general business background is also essential. Maximizing value at all aspects of the supply chain is vital in building, given the numerous actors involved the construction, selling, and purchasing of a home.